ABOUT US
Established in 2004, Diamond Heaven is an award-winning jewellers. Originating from the U.K’s historic Birmingham Jewellery Quarter.
Our mission is to provide the best value, quality and service to our customers both online and in store, showcasing our unbeatable range of diamond jewellery.
We are one of the largest stockists of loose diamonds and have the largest collection of diamond jewellery in the UK across our nationwide stores. Find us in cities including London, Birmingham, Cardiff, Glasgow, Leeds, Manchester, Liverpool, Belfast, Dublin, Newcastle and Norwich. We’ve come a long way from our humble beginnings but guiding customers is still at the heart of what we do.



Our diamond jewellery is handmade by the most skilled craftsmen in Birmingham’s famous Jewellery Quarter and London’s Hatton Garden district.
All our jewellery is fully inspected and hallmarked by the Birmingham Assay Office. Diamonds are hand-picked, assessed and certified. We offer our jewellery in the full selection of metals including platinum, yellow gold, white gold and rose gold. Whether you are looking for a round brilliant cut, an elongated radiant cut, oval cut or a vintage cushion cut we will be able to find the perfect diamond for you. Whether you choose a modest 0.50ct or an outstanding 10.00ct diamond we will be able to show you different carat weights and qualities to help you choose the perfect diamond for you.
We meticulously ensure that every delicate detail of your order is double checked. Each piece of jewellery passes through our rigorous quality assessment to ensure it reaches our customers in impeccable condition. Each piece is then placed inside our custom-made ring boxes with optional luxury presentation cases to add the final ‘wow’ factor.

We have the largest collection of diamond jewellery in the UK, and we are one of the largest stockists of loose diamonds, established through years of research and experience in the jewellery industry. We add new exciting designs and jewellery collections on a regular basis, each handcrafted in our expert workshops.
Every individual piece of jewellery can be customised to your specifications, whether it is the metal or the diamond quality, the choice is yours.
We take great pride in producing high quality jewellery not only to our customers in the UK, but across the world.
View the RangeWe offer a free, personalised service in store, giving pressure-free advice and guidance.
We are always on hand to answer any queries you may have at all points of purchase. We’ll guide you through the process and you can speak to us in store, via email, video call, socials, business WhatsApp or phone call throughout your purchase.
We are 50% cheaper than the high street due to our strong buying power and working directly with suppliers cutting out the middleman, meaning that we can offer the highest quality diamond jewellery but still keep our prices affordable.
This great service is reflected in our five-star rated customer service which does not stop once a purchase has been made. Free lifetime cleaning and aftercare services are provided for every customer taking care of our customers will always be our mission and be at the heart of every purchase made here at Diamond Heaven.
Our Promise; To educate and provide the best price possible with our price match guarantee on like for like jewellery pieces to make sure our customers get the best value for their money.

Whether you are shopping online or in store, we are on hand to guide you. In store, our diamond consultants are specialists there to help you find that perfect piece of jewellery within your budget.
We’re also committed to supporting our online customers, where we offer a huge range to choose from alongside a ring builder that allows you to design your ring in 3 simple steps and we have friendly live chat staff and support guides all ready to help you choose the specifications and answer any questions whilst you shop from the comfort of your own living room.
We are proud to have won awards for 'Omni-Channel Jewellers of the Year' on more than one occasion for the incredible online customisation options and for bringing the instore diamond consultation experience home so that all our customers can shop with peace of mind.
With our help you can design your very own one-of-a-kind piece of diamond jewellery.
Get StartedTo prove our commitment to the jewellery retail industry, we are members of the National Association of Jewellers and listed under their Trusted Shops, we are also an Assay Assured Retailer.
OUR ETHICAL POLICY
We strongly believe in providing our customers with conflict free diamonds. Our diamonds are purchased from members of the Kimberly process only.
The Kimberly Process is an international diamond scheme established in 2003 to stop the trade of conflict diamonds or otherwise known as blood diamonds. The aim of the process is to prevent conflict diamonds from entering the diamond market, thereby suppressing conflict areas known for violence and corruption caused by the diamond trade prior to 2003. Under the Kimberley Process, all rough diamonds are checked at their mined area mapped out before being exported so that the certificates can trace back to country of origin and proof that guarantees that the diamonds are from legitimate sources and are from a conflict free area.
OUR COMMUNITY
We want to leave a legacy and be a big part of positive change in the world. That’s why since our beginnings in 2004, we’ve been committed to donating to charities close to our hearts with beautiful diamond donations and our staff getting involved and contributing time to their causes. We like to think that giving back with our charity work improves our local communities and helps make the world a better place to be.

Your experience is important to us, so we’ve created comfortable, welcoming show rooms in various major cities across the UK.
Our specialists are also happy to give video appointments via facetime and WhatsApp.
Select a store below to find us and book an appointment.








